Problem three: E-levy and elasticity of demand for electronic transaction
services
Consider the following facts about mobile money transactions. Currently, MTN and
AirtelTigo charge 1% on mobile money transactions up to a total charge of GHS 10
per transaction while Vodafone charges 0%. The E-levy which is currently being
discussed is intending to impose an additional 1.5% charge on most electronic
transactions.
a) In ordinary language, explain what it means to say the demand for mobile money
transactions is price elastic.
b) A deputy minister of finance has suggested that the introduction of the E-levy will
reduce mobile money transactions by 24%.1 Based on this and information in the
preamble to this question, is the demand for mobile price elastic or price inelastic? Does
your answer depend on which mobile network one is using?
a)
To say that mobile money transactions are price elastic means that the quantity demanded of this particular service is highly influenced by changes in price. The change in quantity demanded due to a change in price is very large.
b)
The demand for mobile price elastic as explained below;
Imposing an additional 1.5% charge on most electronic transactions will lead to an increase in the price level hence leading to a bigger percentage fall in demand of both MTN and AirtelTigo and Vodafone mobile money transactions. The change in quantity demanded due to changes in price following the 1.5% increase in tax is large hence the demand is elastic.
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