Question

Janice has decided to upgrade her security system at home. She hears that ADT offers more technologically advanced alarms than its competitor Beyers and at a lower subscription price. After speaking to her friends, she discovers that they all use Beyers. They agree that ADT’s alarm is more appealing but state that the add-on service and patrols provided by Beyers served as a drawcard. Janice thus chooses Beyers. Can you explain her decision?

Answer 1

Janice chooses beyers security firm because she will draw more utility from the firms add on services compared to ADT though the ADT firm offers more cheaper services.