QUESTION FIVE
From the figures given below;
OUTPUT(UNITS) TOTAL REVENUE (K’000)
50 750
60 840
70 910
80 960
90 990
100 1000
You are required to:
a) Calculate the average revenue [3 marks]
b) Calculate the marginal revenue [2 marks]
c) Draw the average revenue curve [2 marks]
d) Determine the market structure [1 mark]
e) Mention two features of the market structure in (d) [2 marks]
a) Calculate the average revenue [3 marks]
The formula to calculate average revenue is given by:
Average revenue = "\\frac{Total\\,revenue}{Total\\,units}"
For 50 units
Average revenue = "\\frac{750}{50} = 15"
For 60 units
Average revenue = "\\frac{840}{60} = 14"
For 70 units
Average revenue ="\\frac{910}{70} = 13"
For 80 units
Average revenue ="\\frac{960}{80} = 12"
For 90 units
Average revenue ="\\frac{990}{90} = 11"
For 100 units
Average revenue ="\\frac{1000}{100} = 10"
The pictorial representation is shown below:
b) Calculate the marginal revenue [2 marks]
Marginal Revenue = Change in Revenue / Change in Quantity
For 60 units
Marginal revenue = "\\frac{840-750}{60-50} = 9"
For 70 units
Marginal revenue ="\\frac{910-840}{70-60} = 7"
For 80 units
Marginal revenue ="\\frac{960-910}{80-70} = 5"
For 90 units
Marginal revenue ="\\frac{990-960}{90-80} = 3"
For 100 units
Average revenue ="\\frac{1000-990}{100-90} = 1"
c) Draw the average revenue curve [2 marks]
d) Determine the market structure [1 mark]
The name of this market structure is Monopoly. Because the marginal revenue curve in this situation is downward sloping.
e) Mention two features of the market structure in (d) [2 marks]
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