Answer to Question #279024 in Microeconomics for SEERAT

Question

Helen has been selling designer clothing and accessories for pets through her online ecommerce store, primarily to Canadian pet owners. She wants to now expand to the United States and is considering a variety of Digital marketing strategies. Since she has been operating the business profitably for a few years, she has allocated a high budget towards marketing for her US expansion plans and believes she first needs to increase the brand awareness for her business.

Identify at least 3 digital marketing strategies that Helen should use, given her goals and the budget allocated. Provide the reasoning behind your decision.

Also identify at least 1 important metric that he should track, associated with each of the strategies identified.

Answer 1

Digital marketing skills Helen will use

·        Influencer Marketing

·        Affiliate Marketing

·        Search Engine Optimization (SEO) Marketing

·        Email Marketing

·        Pay-per-click (PPC)

·        Mobile Marketing.

·        Social Media Marketing Platforms

·        Content Marketing