Before Eid-UL-Fitr, the price of juice was Rs.100 a box in Karachi, and Hayat Khan was willing to buy 10 juice boxes. After the Eid-UL-Fitr holidays, the price has gone up to Rs.120 a box, and Khan is now willing to buy 8 juice boxes. Is khan’s demand for juice boxes, elastic or inelastic? What is Khan’s elasticity of demand? Draw Khan’s demand curve, label everything clearly.
The elasticity of demand is used to determine how responsive is the quantity demanded of a good when there is a change in the price of that good.
In the given case, the elasticity of demand for juice is:
The elasticity of demand for juice
"=\\frac{Change \\space in\\space quantity\\space demanded}{Change\\space in\\space price} \\times \\frac{Initial Price}{Initial quantity}\\\\=\\frac{ \u22122}{20} \\times \\frac{100}{10}\\\\=1"
Yes, the demand for juice boxes is elastic.
The elasticity of demand is 1. It is unitary elastic.
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