Suppose a t-shirt shop decides to decrease the price of their most popular shirt by 10%. Their sales increase from 200 shirts per day to 220 shirts per day as a result.
Calculate PED and determine if demand for their shirt is elastic, inelastic or unit elastic.
"PED= \\frac{Percentage Change in Quantity}{Percentage Change in Price}"
The Percentage Change in Quantity:
"=\\frac{220-200}{200}\\times100=10" %
Percentage Change in Price:=10%
"PED=\\frac{10}{10}=1."
The demand is unit elastic. This is because any change in price leads to an equally proportion change in quantity demanded.
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