20. Given the electricity shortages observed in Durban in 2019, the South African government wants
to reduce electricity consumption by 5%. The price elasticity for electricity is 0.4, therefore
government should
(4 Marks)
a) Increase the price of electricity by 12.5%
b) Decrease the price of electricity by 2%
c) Increase the price of electricity by 10%
d) Decrease the price of electricity by 6%
Correct Option: a) Increase the price of electricity by 12.5%
Price elasticity of demand for electricity = (% change in quantity / % change in price)
0.4 = (0.05 / % change in price)
% change in price = 0.05 / 0.4 = 12.5
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