Suppose the price of Fanta falls from R18 to R14 per bottle, and the quantity demanded rises from 250 to 400 bottles a day.
1.1.1 Calculate the price elasticity of demand using the point elasticity formula.
PE=Q2−Q1Q1P2−P1P1=400−25025014−1818=−2.7.PE=\frac{\frac{Q_2-Q_1}{Q_1}}{\frac{P_2-P_1}{P_1}}=\frac{\frac{400-250}{250}}{\frac{14-18}{18}}=-2.7.PE=P1P2−P1Q1Q2−Q1=1814−18250400−250=−2.7.
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