Suppose the price of Fanta falls from R18 to R14 per bottle, and the quantity demanded rises from 250 to 400 bottles a day.
1.1.1 Calculate the price elasticity of demand using the point elasticity formula.
"PE=\\frac{\\frac{Q_2-Q_1}{Q_1}}{\\frac{P_2-P_1}{P_1}}=\\frac{\\frac{400-250}{250}}{\\frac{14-18}{18}}=-2.7."
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