The manager of a Cape Town superette carries a stock of jive soft drinks. The country has experienced an economic recession which yields an anticipated income decrease of 6%.
As a result, the income elasticity of demand for this product is estimated to be - 2.5.
Calculate the percentage change in the quantity of your soft drink orders to accomodate the new demand without a surplus or shortage of inventory.
Income elasticity of demand (YED) = Percentage change in qty demanded/percentage change in income.
"-2.5 = \\frac{\\triangle Qd}{-6\\%}"
ΔQd = -6% "\\times" -2.5 = "15\\%"
The percentage change in quantity demanded = "15\\%"
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