A company estimates that the demand for its product fluctuates with the
price it charges. The demand function is (05 Marks)
q= 280,000 – 400p
Where q equal the number of units demanded and p equals the price in dollars.
The cost of producing q units of the product is estimated by the function
C = 350,000 + 300q + 0.0015q2
i. Determine the number of units that should be produce in order to
maximize the annual profit.
ii. What price should be charged?
iii. What is the annual profit expected to equal?
Demand Function, Q = 280,000-400P
Inverse Demand Function, P = (280,000-Q)/400 = 700 - Q/400
Total Revenue = Price x Quantity = (700-Q/400)xQ = 700Q - Q2/400
Marginal revenue function =
Total Cost function = 350,000+300Q+0.0015Q2
Marginal Cost =
Profit is maximized when Marginal Cost = Marginal Revenue (Price)
300+0.003Q = 700-0.005Q
0.003Q+0.005Q = 700-300
0.008Q=400
Q=400/0.008 = 50,000
i) The firm should produce 50,000 units to maximize its profit
ii) Price that should be charged = Marginal Revenue at 50,000 units of output = $(700 -0.005(50,000)) = $(700 - 250) = $ 450
iii)At maximum profit condition, Q = 50,000
Total Revenue = 700Q-0.005Q2 = 700 x 50,000 - 0.005 x 50,0002 = $22,500,000
Total Cost = 350,000+300Q+0.0015Q2 = 350,000+300 x 50,000 + 0.0015 x 50,0002 =$19,100,000
Annual Profit = Total Revenue - Total Cost = $22,500,000-$19,100,000 = $3,400,000
Therefore, expected annual profit = $3,400,000
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