You are the chief financial officer for a firm that sells digital music players. Your firm has the
following average cost schedule;
Quantity Average total cost
500players $300
501 301
Your current level of production is 500 devices, all of which have been sold. Someone calls,
desperate to buy one of your music players. The caller offers you $450 for it. Should you accept
the offer? Why or why not?
At the current level of production of 500 devices and the price of $450 the total profit is:
"TP = (450 - 300)\u00d7500 = 75,000."
At the level of 501 devices produced the total profit is:
"TP = (450 - 301)\u00d7501 = 74,649."
As average cost increases and total profit decreases as a result of one more unit produced, then you shouldn't accept the offer.
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