For the following market demand curve:
Willingness to Pay (WTP) is the maximum price at which a consumer will necessarily buy one unit of a product. This is in line with the standard economic concept of the consumer reserve price. Some researchers, however, conceptualize WTP as a range.
CS of a unit = (WTP for that unit) - (Price of the unit)
=$(15+35)=$50
When calculating total CS across given units we can use two methods:
Method 1: Calculate consumer surplus for each unit (using the definition on the previous slide) and add the CS across different units.
Method 2: Calculate CS as the area below the demand curve and above the price for the given range of units.
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