The Star One Bus service is considering raising price of its tickets from current fare of
Rupees 300 per seat.
The Demand schedule for it’s regular route is:
Price (Rupees per ticket)
Quantity Demanded (tickets per month)
200
900
300
750
400
600
500
450
600
300
3a. Calculate the price elasticity of demand if Star One raises the fare from Rs.300 to Rs.400. Is the demand price elastic or inelastic for this fare rise?
Solution:
3a.). The price elasticity of demand ="\\frac{percentage \\;change\\; in \\;quantity\\; demanded}{percentage\\; change\\; in \\;price}"
% change in quantity = "\\frac{Q_{2} - Q_{1} }{(Q_{2} + Q_{1}) \\div2}"
Q1 = 750
Q2 = 600
= "\\frac{600 - 750 }{(600 + 750) \\div2} \\times 100" = "\\frac{-150}{675} \\times 100 = -0.2222 \\times 100 = - 22.22\\%"
% change in price = "\\frac{P_{2} - P_{1} }{(P_{2} + P_{1}) \\div2} \\times 100"
P1 = 300
P2 = 400
= "\\frac{400 - 300 }{(400 + 300) \\div2} \\times 100 = \\frac{100}{350} \\times 100 = -0.29 \\times 100 = -29\\%"
PED ="\\frac{percentage \\;change\\; in \\;quantity\\; demanded}{percentage\\; change\\; in \\;price}"
="\\frac{-22.22\\%}{29\\%} = -0.76"
PED = 0.76
The demand for this fare rise is inelastic since it is less than one.
It means that a change in price causes a smaller percentage change in demand, which suggests that the service has fewer substitutes.
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