Assume that the price of a new model of car in is ₹4,60,000 and 90,000 cars are sold at this price in a year. If the price elasticity of demand of new car is 1.7, what will be the effect on annual sales when the average price of new model declines to ₹4,15,000?
Price =460,000
Quantity =90,000 cars
Price Elasticity =1.7(showing that the product is elastic)
New Price =415,000
Reduction is Price ="460,000-415,000=45,000"
Percentage reduction in Price ="\\frac{45,000}{460,000}\u00d7100=9.78\\%"
Percentage reduction in Price =9.78%
"Price Elasticity =\\frac{\\% \\Delta Quantity} {\\%\\Delta Price}"
"=1.7=\\frac{\\% \\Delta Quantity} {9.78}"
% change in quantity =1.7×9.78=16.63%
Thus the quantity demanded for the cars increased by 16.63%;
If 100%=90,000 cars
116.63%=?
="\\frac{116.63\u00d790,000}{100}" =104,967 cars.
Therefore, the annual sales will increase from 90,000 cars to 104,967cars since the average price declined, leading to increase in the quantity of cars demanded.
Comments
Leave a comment