Assume that the price of a new model of car in is ₹4,60,000 and 90,000 cars are sold at this price in a year. If the price elasticity of demand of new car is 1.7, what will be the effect on annual sales when the average price of new model declines to ₹4,15,000?
Price =460,000
Quantity =90,000 cars
Price Elasticity =1.7(showing that the product is elastic)
New Price =415,000
Reduction is Price =
Percentage reduction in Price =
Percentage reduction in Price =9.78%
% change in quantity =1.7×9.78=16.63%
Thus the quantity demanded for the cars increased by 16.63%;
If 100%=90,000 cars
116.63%=?
= =104,967 cars.
Therefore, the annual sales will increase from 90,000 cars to 104,967cars since the average price declined, leading to increase in the quantity of cars demanded.
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