Price elasticity of demand is equal to change in quantity demand of a good as result of change in price of the good.
Ped= "\\frac{change in quanity demanded}{change in price}"
Change in quantity demanded = "\\frac{Q_i-Q_o}{(Q_o+Q_i)\/2}\\times100"
="\\frac{360-300}{(360+300)\/2}\\times100"
=18.18
Change in price = "\\frac{P_i-P_o}{(P_i+P_o)\/2}\\times100"
="\\frac{108-120}{(108+120)\/2}\\times100"
=-8.33
Ped= "\\frac{18.18}{-8.33}"
Ped= -2.18
Since the price elasticity of demand is greater than 1 in absolute value, the demand for Pepsi is elastic
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