Consider the following demand function for game consoles: (D): P = 400 - 20Q
1. Assume that the price decreases from 150$ to 100$.
a. Calculate the price elasticity of demand.
Answer
Inverse demand function: P = 400 - 20Q
Demand function q = 10 – 1/20 p
Quantity demanded at price $150 q1 = 10 – 1/20 × 150 = 2.5
Quantity demanded at price $ 100 q2 = 10 – 1/20 × 100= 5.0
Price elasticity of demand using the Midpoint Method for Elasticity
Elasticity = = = -1.67
b. price elasticity is > 1, the demand is elastic
c. Total Revenue = Price × quantity
TR= P × Q d
Initial Total Revenue= 150 × 2.5 = $375
Final Total Revenue = 100 ×5.0 = $ 500
When the price is decreased an increase in total revenue is realized.
2. Assume that the price decreases from 75$ to 50$.
a. Calculate the price elasticity of demand.
Inverse demand function: P = 400 - 20Q
Demand function q = 10 – 1/20 p
Quantity demanded at price $75 q1 = 10 – 1/20 × 75 = 6.25
Quantity demanded at price $ 50 q2 = 10 – 1/20 × 50= 7.5
Price elasticity of demand using the Midpoint Method for Elasticity
Elasticity = = = -0.455
b. price elasticity is < 1, the demand is inelastic
c. Total Revenue = Price × quantity
TR= P × Q d
Initial Total Revenue= 75 × 6.25 = $468.75
Final Total Revenue = 50 ×7.5 = $ 375
When the price is decreased a decrease in total revenue is realized.
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