- Assume that the price decreases from 150$ to 100$.
a. Calculate the price elasticity of demand.
We have the demand curve P=400−20Q
The price elasticity of demand is computed as:
E=ΔPΔQ⋅(Q1+Q2)/2(P1+P1)/2
From the demand curve:
ΔP=−20ΔQ
ΔPΔQ=−201
At P1=$150 , the quantity demanded is:
150=400−20Q
20Q=250
Q1=20250=12.5 When the price drops to P2=$100 , the quantity demanded increases to:
100=400−20Q
20Q=300
Q2=20300=15 Thus, the elasticity of demand is:
E=−201⋅(15+12.5)/2(100+150)/2≈−0.45
∣E∣≈0.45
b. Is the demand elastic, inelastic or unit elastic?
The demand is inelastic since the elasticity is less than 1.
c. What happens to Total Revenue?
The total revenue will decrease since the demand is inelastic.
2. Assume that the price decreases from 75$ to 50$.
a. Calculate the price elasticity of demand.
At P1=$75, the quantity demanded is:
75=400−20Q
20Q=325
Q1=20325=16.25 When the price drops to P2=$50, the quantity demanded increases to:
50=400−20Q
20Q=350
Q2=20350=17.5 The elasticity of demand is equal to:
E=−201⋅(16.25+17.5)/2(75+50)/2≈−0.185
∣E∣≈0.185
b. Is the demand elastic, inelastic or unit elastic?
The demand is inelastic since the elasticity is less than 1.
c. What happens to Total Revenue?
The total revenue will decrease since the demand is inelastic.
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