Safety and security are vital to ensure quality in tourism.
Therefore, the provision of a quality tourist experience, which includes the principles of safety and security, becomes the main goal of tourist destinations.
This requires tourism officials at all levels to coordinate their efforts with other government officials, the tourism operations sector, the media, non-governmental organizations and interested groups.
To attract customers, tour operators pay attention to safety and security issues at all stages of the tourism product (planning, provision and control) to attract potential and retain existing tourists. Travel agencies pay attention to safety and security issues when choosing a travel operator.
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