In general, marginal cost, marginal revenue and the profit-maximizing rule are tools that are used by business owners and operators to understand and explain how their firms are operating and predict how they will react in particular circumstances (Levitt, 2016). Although not all firms use these concepts directly, business owners and operators tend to think in line and reason along these concepts when making and taking business decisions even without their knowledge. For instance: Will it be profitable to expand production in my business? What will the extra (marginal) revenue for this action? What will the extra (marginal) cost be? What will happen to profits if i increase production?
References
Levitt, S. D. (2016). Bagels and donuts for sale: A case study in profit maximization. Research in Economics, 70(4), 518-535.
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