Answer to Question #99274 in Macroeconomics for trushang

Question

Fresh milk startup Country Delight has raised $7-10 million in a Series B funding
round led by venture capital firm Matrix Partners. The company claims to source milk
directly from the farm, eliminating the middle men and allowing farmers to earn a premium.
It also invests in cold chain and quality testing infrastructure at the farmer’s location. The
company offers other milk-based products including paneer, curd and ghee through its
mobile app. How do you think technology can help this startup in improving the dairy supply
chain from process management to tracking products and deliveries?

(Source: https://www.livemint.com/companies/start-ups/country-delight-raises-funding-inround-led-by-matrix-partners-1548182312046.html)

Answer 1

The technology can help to acquire data across the dairy supply chain via sensors bundled with automation equipment, applying machine learning and analytics on the acquired data in the cloud and using smart service delivery platform. This can help to keep the capital expenditure low and move towards a predominantly pay-as-you-grow subscription model.