Е = ∆Q / ∆P (%)
E - elasticity
∆Q = (q2-q1)/q1
∆P = (p2-p1)/p1
q - quantity
p - price
∆Q = (0.9q1-q1)/q1=-0.1q1/q1 = -0.1
∆P = (1.05p1-p1)/p1 = 0.05p1/p1 = 0.05
E = -0.1/0.05 = -2
We see that the value of elasticity is greater than 1. In this case, the elasticity value is determined modulo.
Products with elastic demand at a price:
* Luxury goods (jewelry, delicacies)
* Goods whose value is tangible for the family budget (furniture, household appliances)
* Easily replaceable goods (tea, coffe, meat, fish, fruits, vegetables)
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