Answer to Question #53530 in Macroeconomics for Daisy

Question

Select a (domestic) public limited company of your choice which has some degree of market power. In an essay of 2400 words or fewer, evaluate the pricing strategies it employs for one of its core products.
Task B must be written as an essay. You will need to build up a case study of your chosen company. You must first demonstrate that the company has some power to set its own price (that is, it has some degree of market power) – e.g. what is the structure of the industry it operates in? What is its market share for the product? How concentrated is the industry? To make the task a simple as possible restrict your attention to a single product in a single country (the firm can sell more than one product in many countries but you should focus on one).

Answer 1

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