A firm has the following total revenue and total cost functions: TR= 21Q-Q^2, Q^3/3-3Q^2+9Q+6 At what level of output does the firm maximize total revenue? Define the firm’s total profit as p = TR - TC. At what level of output does the firm maximize total profit? How much is the firm’s total profit at its maximum?
Solution:
TR = 21Q – Q2
TC = 1/3Q3 – 3Q2 + 9Q + 6
a.). Output maximizing revenue is where MR = MC:
Derive MR:
MR = "\\frac{\\partial TR} {\\partial Q}" = 21 – 2Q
Derive MC:
MC = "\\frac{\\partial TC} {\\partial Q}" = Q2 – 6Q + 9
Set MR = MC:
21 – 2Q = Q2 – 6Q + 9
Q = 6
Output maximizing revenue = 6 units.
b.). Profit is maximized where MR = MC:
Profit maximizing output = 6
Profit = TR – TC
P = (21Q – Q2) – (1/3Q3 – 3Q2 + 9Q + 6)
P = ((21*6) – 62) – (1/3(63) – 3(62) + 9(6) + 6)
P = (126 – 36) – (72 – 108 + 54 + 6)
P = 90 – 24 = 66
Profit = 66
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