Suppose demand for inkjet printers is estimated to be QX = 1000 – 5PX + 10PY – 2PZ + 0.1M. If own price (PX) = 80, related prices, PY = 50, PZ = 150, and income, M = 20,000.Calculate own price elasticity of demand and interpret your result
Solution:
Own price elasticity of demand = "\\frac{\\triangle QX}{\\triangle PX} \\times \\frac{PX}{QX}"
First, derive QX:
QX = 1000 – 5(80) + 10(50) – 2(150) + 0.1(20,000) = 1000 – 400 + 500 – 300 + 2,000 = 1,800
QX = 1,800
"\\frac{\\triangle QX}{\\triangle PX}" = -5
PX = 80
Own price elasticity of demand = -5 "\\times" "\\frac{80}{1,800}"= -0.22
Own price elasticity of demand = -0.22
Own price elasticity of demand is less than 1, which means that the demand is price inelastic (demand is not sensitive to price changes).
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