Answer to Question #249187 in Macroeconomics for Ntsini

Question

How can Volkswagen be seen to have a competitive advantage

Answer 1

1. Services.

Volkswagen company is well known for their remarkable quality services they offer before and after they have made their sales, which becomes one of the main competitive advantage of the company. 

The firm tries to maintain the highest level of satisfaction of their buyers through giving them accurate feedbacks and solutions to the buyers problems.

2. Sales and marketing

Volkswagen company uses print and media advertising methonds to promote and make communications about their product. These methods emphasizes on efficiency and innovativeness of the product.

3. Technology Development

Volkswagen has come up with technology development that ranges from powerful engines to comfortable travelling.These engines are not only powerful but also consume minimum fuel having produced maximum power. Under technology development, they have also brought about the car assistance systems for example emergency braking systems and blind spot sensor. This is to reduce chances of having the car damaged.