Suppose the own price elasticity of demand for good X is 2, its income elasticity is 3, its advertising elasticity is 4, and the cross-price elasticity of demand between it and good Y
is 6. Determine how much the consumption of this good will change if: (a) The price of good X increased by 5 percent, (b) the price of good Y increase by 10 percent, (c) Advertising decreases by 2 present, (d) income falls by 3 percent.
a.
The price of good X decreases by 5 percent.
"Own\\space price\\space elasticity \\space of\\space demand =\\frac{ percentage \\space change \\space in \\space demand }{ percentage \\space change \\space in\\space price.}"
"2 = \\frac{percentage \\space change\\space in\\space demand }{ -5\\%}"
-10% = percentage change in demand (A decrease).
b.
The price of good Y increases by 10 percent.
"Cross\\space price \\space elasticity \\space of\\space demand =\\frac{ percentage \\space change \\space in\\space demand \\space of\\space good \\space X }{ percentage \\space change\\space in\\space price\\space of\\space good \\space Y}."
"6 =\\frac{ percentage\\space change\\space in\\space demand\\space of\\space good \\space X }{ 8\\%}"
48% = percentage change in demand of good X (An increase).
c.
Advertising decreases by 2 percent.
"Advertising\\space elasticity\\space of\\space demand = \\frac{percentage\\space change\\space in\\space demand\\space of\\space good\\space X }{percentage\\space change\\space in \\space advertising}"
"4 = \\frac{percentage change in demand of good X }{ -4\\%}"
-16% = percentage change in demand (A decrease).
d.
Income decreases by 3 percent.
"Income\\space elasticity \\space of\\space demand =\\frac{ percentage \\space change \\space in \\space demand\\space of\\space good \\space X }{ percentage\\space change\\space in\\space income}"
"3 =\\frac{ percentage\\space change\\space in\\space demand \\space of\\space good\\space X }{ -3\\%}"
-9% = percentage change in demand of good X (A decrease)
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