Suppose the market demand for playing cards is given by the equation
Q = 6,000,000 – 1,000,000P where Q is the number of decks of cards demanded each year and P is the price in dollars. For a price increase from $2 to $3 per deck, what is the arc price elasticity?
Solution:
Arc price elasticity of demand ="\\frac{\\%\\;change\\; in\\; quantity\\; demanded}{\\%\\; change\\; in\\; price}\n\u200b"
Derive quantity demanded:
Quantity demanded at $2 = 6,000,000 – 1,000,000(2) = 6,000,000 – 2,000,000 = 4,000,000
Quantity demanded at $3 = 6,000,000 – 1,000,000(3) = 6,000,000 – 3,000,000 = 3,000,000
% change in qty demanded = "\\frac{Q_{2} -Q_{1}}{(Q_{1}+Q_{2})\/2 } \\times 100"
"=\\frac{3000000 -4000000}{(4000000+300000)\/2 } \\times 100 = \\frac{-1000000}{3500000} \\times 100 = -28.57\\%"
% change in price ="=\\frac{3 -2}{(2+3)\/2 } \\times 100 = \\frac{1}{2.5} \\times 100 = 40\\%"
Arc price elasticity of demand ="=\\frac{-28.57\\%}{40\\%} = -0.71"
Arc price elasticity of demand = 0.71
Therefore, it is price inelastic since it is below 1. That is a change in price causes a smaller percentage change in demand.
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