ABC Sports, a store that sells various types of sports clothing and other sports items, is planning to introduce a new design of Arizona Diamondbacks’ baseball caps. A consultant has estimated the demand curve to be
Q = 2,000 - 100P
where Q is cap sales and P is price.
a. How many caps could ABC sell at $6 each?
b. How much would the price have to be to sell 1,800 caps?
c. Suppose ABC were to use the caps as a promotion. How many caps could ABC give away free?
d. At what price would no caps be sold?
e. Calculate the point price elasticity of demand at a price of $6.
a) "\\bold {Answer}"
"Q = 1,400 \\space Caps"
"\\bold {Solution}"
When P = $6, "Q = 2,000 - 100(6)"
"= 2,000 - 600"
"= 1,400 \\space caps"
b) "\\bold {Answer}"
"P = \\$2 \\space per \\space Cap"
"\\bold {Solution}"
When "Q = 1,800 \\space Caps"
"=> 1,800 = 2,000 - 100P"
"=> 100P = 2,000 - 1,800"
"=> 100P = 200"
"P = \\dfrac {200}{100}"
"P = \\$2"
c) "\\bold {Answer}"
"Q = 2,000 \\space Caps"
"\\bold {Solution}"
We need Q when P = $0
Thus, "Q = 2,000 - 100(\\$0)"
"= 2,000 - 0"
"= 2,000 \\space Caps"
d) "\\bold {Answer}"
"P = \\$20 \\space per \\space Cap"
"\\bold {Solution}"
We need P when Q = 0 caps,
"Thus, \\space 0 = 2,000 - 100P"
"=> 100P = 2,000"
"=> P = \\dfrac {2,000}{100}"
"\\therefore \\space P = \\$20" per cap
e) "\\bold {Answer}"
"\\eta = -0.429"
"\\bold {Solution}"
"\\eta = \\dfrac {dQ}{dP} \u00d7 \\dfrac {P_{0}}{Q_{0}}"
When "P = \\$6, \\space Q = 1,400 \\space Caps"
"\\dfrac {dQ}{dP} = \\dfrac {d}{dP} (2,000-100P)"
"= -100"
"=> \\eta = \\dfrac {-100}{1} \u00d7 \\dfrac {6}{1,400}"
"= \\dfrac {-1}{1}\u00d7\\dfrac {6}{14}"
"= -0.4285714285"
"= -0.429"
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