DESCRIBE the process followed at your bank to capture, assess and use client information for sales purposes
Zero I the target market
The bank should identify its target customers and market the product there instead of wasting time and resources on people who are not even willing to listen to bank representatives.
Make a potential list of clients and customers
A list will act as a guide to know and remember the potential customers, thus, making sales and referrals very fast
Make conduct
Before visiting the customers to make sales, the bank should conduct its clients to understand the services they require at that particular moment. This will make the bank have better results
Follow -up
The bank always tries to make frequent calls and visits within a certain duration to check on the clients who have not yet become your customers. this way will make can attract their interest and they end up being your clients
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