Answer to Question #288633 in Finance for Kelsey Jand

Question

Context Link: https://humbledollar.com/2019/07/terms-of-the-trade/

Question: Select a tactic from Question 1 that you identified to be prevalent in posts from Social Media Influencers.

Question 1: Which of the tactics from the article do you think are more commonly used by social media influencers? 

Answer 1

Bandwagon appeal

The psychological push to do something—or consume something—because others are doing it. FOMO stands for "fear of missing out." SMI have a number of tricks under their sleeves. The bandwagon effect will be difficult to achieve without social proof. Peer pressure is a similar concept.