Answer to Question #288631 in Finance for Kelsey Jand

Question

Context Link: https://humbledollar.com/2019/07/terms-of-the-trade/

Question: Which of the tactics from the article do you think are more commonly used by social media influencers?

Answer 1

The following tactics from the article are commonly used by social media influencers;

1. Aspirational Buying, where consumers are urged to live the lifestyles they like, irrespective of whether they cannot manage it.
2. Bandwagon Appeal, where consumers are subconsciously conditioned to purchase items that the majority of the public consumes.
3. Eye Candy, where consumers are appeased by using enticing visuals completely unconnected to the merchandise.
4. False Statistics, where vaguely similar and enticing visual representations are shown to persuade consumers to consume a particular good or service.
5. Feedback Loop is where consumers are encouraged to pursue the most popular articles regarding a particular product, and as a result, they end up purchasing the commodity.
6. Poisoning the well. Occurs when one party exposes unfavorable information or beliefs about the other group, immediately putting the other party in a vulnerable position.
7. Testimonial. Utilizes the principle of having a fabricated expert, such as a celebrity or a person who has never been a physician but pretends to be a physician on TV, advocating for a brand.