Discuss the importance of assessing the suitability of direct selling opportunities
Solution:
Direct selling is an effective way to build long-lasting customer relationships and grow a flexible, low-cost business. Independent salespeople use direct selling to sell their products and services directly to customers in meeting places such as homes, offices, and cafes, instead of in retail outlets.
Direct selling allows you to avoid expensive overheads, reduce advertising costs and run your businesses flexibly. Customers also benefit from the convenience and personal attention they receive from direct salespeople.
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