Answer to Question #266904 in Finance for Jabs

Question

EXPLAIN what you think your client’s buying motives were.

Answer 1

Buying Motives are the reason(s) you buy the goods and services that you choose. There are 3 categories of buying motives: Emotional, Rational, and Patronage.

Emotional product buying motives include the following:

• Pride or Prestige
• Emulation or Imitation
• Affection
• Comfort or desire for comfort
• Sex appeal or sexual attractions
• Ambition
• Desire for distinctiveness or individuality
• Desire for recreation or pleasure

Typical product buying motives include brand preference, quality preference, price preference, and design or engineering preference.