Answer to Question #45350 in Economics of Enterprise for Nandar

Question

At what level within P&G was the decision made to move employees to Geneva?

Answer 1

As the firm transferred 1,000 European employees and their families to a new regional headquarters in Geneva, Switzerland, a city of about 400,000 to fell somewhat short of success in
making the move a smooth one for all concerned. Although much careful effort went into the three-year project, including the winning of a generous tax deal from the city of Geneva, and the fact that P&G already had an office there that accommodated over 500 people, there were still a number of surprises when the move actually took place.
As we can see, the decision was made at the highest management level of the company - at the P&G headquaters in the United States.