1)In Australia a consumer of electricity would save, on average, AUS$1000 by switching from the most expensive to the least expensive electricity supplier. However, 30% of consumers do not switch because of the effort required and 22% do not switch because they lack the necessary information. Evaluate possible reasons why consumers may behave irrationally.
2)Between Q4 2016 and Q4 2019 the global price of gold increased from $1275 to $1481 per ounce. Over the same period, the global supply of gold increased from 888.8 tonnes to 889.5 tones. Only 10 countries mine 62% of global output. Evaluate reasons why the supply of gold is price inelastic.
Solution:
1.). Consumers behave irrationally due to several reasons such as:
· Making decisions due to irrational assumptions.
· Disliking things for irrational reasons.
· Following the wisdom of the crowds.
· Attachment to past spending.
· Lack of control.
· Choosing short-term pleasure and ignoring long-term costs.
2). The reasons why the supply of gold is price inelastic are as below:
· There is a limited amount of raw material available.
· The capacity for gold is limited by a particular size.
· Limited factors of production.
· Planning restrictions.
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