Answer to Question #275452 in Economics of Enterprise for Alex

Question

Hello, in a multiple regression about customer survey on their Dell computer systems, I id'd 3 iv's of stat.signf. Variable 1 is about «competitive computer pricing>, variable 2 «high quality computer peripherals» and variable 3 «program processing speed of their computer». Now what I'd like to know is HOW to make sense of the fact that higher scores on all of the 3 signf. Variables result in LOWER scores on the overall satisfaction levels. Wouldn't f.ex. a competitive price result in higher overall satisfaction? How to make sense of apparent negative correlation between the 3 variables and overall satisfaction?

Answer 1

The negative correlation tends to imply means inverse link within different variables. If one increases, the other one decreases. Vice versa tends to be a negative correlation, where one variable decreases as the other increases.