Adam is the owner of a small grocery store in a busy section of Boulder, Colorado. Adam’s annual revenue is $200,000 and his total explicit cost (Adam pays himself an annual salary of $30,000) is $180,000 per year. A supermarket chain wants to hire Adam as its general manager for $60,000 per year.
a. What is the opportunity cost to Adam of owning and managing the grocery store ?
b. What is Adam’s accounting profit ?
c. What is Adam’s economic profit ?
a)Opportunity cost = $60,000 per year.
Opportunity cost is defined as the value of the foregone alternative where choice has been made. Adam will forgo the $60,000 salary he would have earned by being a supermarket manager.
Thus, his opportunity cost = the supermarket salary forgone which is $60,000 per year.
b)Accounting profits
= Total revenue Total explicit costs
Accounting profits =$20,000 per year.
c)Economic profit ;
Accounting profitss Opportunity Cost
= $40,000 per year
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