Answer to Question #162185 in Economics of Enterprise for Alex Aggrey

Question

Develop a business model and design a customer-driven marketing strategy for this business focusing on the following thematic areas:

1. Identifying the market and motivating why you selected that particular market

2. Identify a need and motivate why it is a demand

3. What is your value proposition and why?

4. Motivate your strategy for customer attraction, retention, satisfaction and delight

Answer 1

CUSTOMER DRIVEN MARKETING STATEGY

INSTITUTION:

NAME :

DATE :

Identifying the market

• Who are the key patners that can be acquired from the market.
• Who are the key suppliers in the market.
• What key resources can we acquire from the patners.
• Key performance activities of suppliers.

Identify a need and motivate

• Through which channels do our customer segments want to be reached.
• How are our channels intergrated.
• What our current channel entails.
• The most cost effective way of channel development.

Our value propositions

• What key activities do our value proposition require.
• Our distribution channels.
• Revenue streams:

What do current marketers pay.

How would they prefer to pay .

How many revenue streams are available .

• Customer relationships;

What type of customer relationship exist.

Which ones we will establish.

How cost effective are they.

Intergration with the business model.

Customer attraction and retention

• For who are we creating value.
• Who are our most valued customers.
• How frequent will our product be used.
• Customers feedback.
• Is the product appealing to the customers.
• Other substutes available to the customers.