The Location of the firm
The firm should be located at a strategic place where there is access to the target market.
The Capital Required
The entrepreneur must evaluate the amount of money required to start and run the business and make sure it's sustainable.
The Competitors
The firm should not start up a business that will face a lot of competition from other competitors serving the same market.
Availability of raw materials
The firm should make sure the raw materials required by the firm are readily available near the location of the firm.
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