Answer to Question #137345 in Economics of Enterprise for Charmaine

Question

Differentiate between a brand and a trademark. You may use relevant examples to
support your answer.

Answer 1

Definition

Brand refers to is a name that associate to products and services offered by a company and that evokes clear illustration and sentiments to the consumer. On the other hand, trademark refers to a word, a symbol, or words legally registered that identifies a company to its products or services.

Legal protection

A brand does have any legal protection contra use by other people, while a trademark has legal protection opposed to use by other people.

To be precise, your brand identity is what represents your company or business credit to the potential customers or public. At the same time, your trademark protects the essence of your brand from a legal position.