Answer to Question #302498 in Accounting for Aks

Question #302498

if Lars' Land Racers wanted a unit market share of 24.0% with no change in their Average Selling Price Per Unit, what would their Dollar Market share? Assume that the total market size in dollars and units does not change.


1
Expert's answer
2022-02-25T10:47:14-0500

Unit market share= UnitssoldbyaCoTotalMarketunits\frac{Units sold by a Co}{Total Market units}

Let units sold be X

Let total market sales be Y units

Average selling price is P and remains unchanged

24% =XY×100= \frac{X}{Y}\times 100

Y= 100X24\frac{100X}{24}

Dollar Market share= No.ofDollarsearnedbytheproductTotaldollarsalesinthemarket\frac{No. of Dollars earned by the product}{Total dollar sales in the market}

= XP100XP24\frac{XP}{\frac{100XP}{24}}

XP×24100XP=0.24{XP}\times{\frac{24}{100XP}}= 0.24


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