Even more effective is conjugation with electron deficient p bonds [in this case, the orbitals it can conjugate with are electron deficient, and so stabilise the negative charge even better]. The most important example is that of the carbonyl group. a-halo carbonyl compounds display the fastest SN2rates.
What is effectively happening is that the of the C-C bond and the of the C-Br bond (both low energy) combine with each other to form an even lower energy orbital. The nucleophile will then attack where this new orbital has the largest coefficients (in the usual place). Attack could occur at the carbonyl, but it would be reversible.