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Conduct Hypothesis Testing Using Small-Sample Tests.

An experimental study was conducted by a researcher to determine if new time slot has an effect on the performance of students in mathematics. Ten randomly selected students participated in the study. Toward the end of the investigation, a standardized assessment was conducted. The sample mean was X=75 and the standard deviation s=20. In the standardization of the test, the mean was 65 and the standard deviation was 10. Based on the evidence at hand, is the new time slot effective? Use α=0.05.




5,10,15,20. the next number is


Britannia Marie Gold is facing severe competition in the markets where they were leaders. Due to entry of new players, the company has witnessed a decline in sales. The Marketing head has called for meeting along with the Brand Management team to discuss the way out to face the increasing competition.

a. What Line extension strategies would you suggest to counter the competition? Justify your answer.    (5 Marks)

b. Suggest an appropriate promotion mix for Britannia Marie Gold.   

Showbiz Films Ltd is in the filmmaking business focusing on movies, television and digital series and related merchandise. The company has been in existence since 2017. The company now has plans to go global and also expand rapidly. You have joined as the HR manager at the company:

a. Prepare a Vision and Mission statement for the company

b. Write 2 SMART (Specific, Measurable, Achievable, Relevant, Timebound) which can help the company achieve its vision that you have prepared.


You are the HR manager at Dheeraj Automotive Ltd which provides auto components to various automotive companies in India. You are introducing 360 degree feedback process in the company. Design a 360 degree form for the position of Purchase Manager (PM). This form is to be filled by the Manager of the PM. 


Akanksha Gifting solutions is a startup business that recycles plastics and makes decorative items. Prepare an incentive scheme for Sales Executives who sell the decorative items either online through marketing on Instagram / selling to Corporates


‘Shanghai Noodle Express’ is a popular fast food company in China. The Business head, Xu Kitang wants to open the company’s subsidiary in India, as it is a popular destination for Chinese cuisine. However, previous attempts of expansion have failed. Therefore, this time they have hired an experienced Market Research Expert like you for suggestions. Keeping the above scenario in mind,

a. Explain which aspects of socio-cultural environment do you think should be kept in mind before venturing into India. Give examples.

b. Briefly explain the different approaches that you would suggest for an effective external environmental analysis of a fast food company



Marzari, the CEO of Speedy Automobile Limited, is not happy with the current departmentation system in the organisation. Therefore, he has approached XYZ Business solutions for help. Explain what options XYZ Business Solutions can give to Marzari for selecting an appropriate departmentation strategy. Which option do you think is best suited for an automobile company? 


Conduct Hypothesis Testing Using the Traditional Method

The Mathematics Department in a certain university is conducting a study to determine how long it takes its graduates to find a job. A sample of 80 graduates was surveyed and it was found out that the average time it has taken a graduate to find a new job is 2.5 months, with a standard deviation of 2 months. Is there a sufficient evidence to conclude that the graduate of this department takes on the average more than two months to find a job? Use the 90% confidence level. 




‘Flora Medicals’ is a pharmaceutical company which had a line organisational structure. Now it wants to change its structure to a matrix organisation. As their, HR head, which important principles of organisational structure will you keep in mind while making this change. Explain these principles, in the context of a pharmaceutical company. Justify whether it is the right decision or not. 


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