Turban et.al., (2008) has argued that organisations need to react quickly to the business pressures if they are to succeed. They must be ready with critical responses to these threats and opportunities. A critical response can be a reaction to a pressure already in existence, an initiative intended to defend an organisation against future pressures, or an activity that exploits an opportunity created by changing conditions.
Based on the above statement, elaborate the major critical responses to the business management, by using appropriate examples.
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